The Brief
LIV Las Vegas approached us to develop a comprehensive creative campaign for their 2026 launch. The challenge: differentiate in an oversaturated Vegas nightlife market while maintaining the brand equity LIV built in Miami.
The Concept
The Device Factory explores the tension between digital overstimulation and genuine human experience. In a world where everyone's face is buried in a screen, LIV becomes the antidote—a space where you put the device away and actually feel something.
